Designer Fashion - justin_guber

Designer Fashion

Definition: What rich people come up with when they get bored of regular clothes. Used as a status symbol. May be uncomfortable and a bitch to wash. Rarely functional. Like cocaine, it's God's way of telling you you're making too much money.

Fucking fashion.

I'm working on a designer fashion brand right now, trying to come up with a rationale for the fashion show's concept. Except there is no concept in fashion. There is no logic. It's based purely on aesthetics, with rarely no functionality or rational thought behind it. It's like trying to explain the meaning behind one of those screensavers that come up with endless pipes in a variety of colours.

So I try and write the rationale based on what the event looks like, but I've just been told that the bigwigs don't like the rationale. Do they like the concept? Who knows. The designers on my team are working their butts off, and if it all gets shot down for the same reason as the rationale I think I'll take a huge shit on the bigwig's cat for a laugh.

what was the reason they didn't like the rationale? Because it's not the brand. A few days ago I brought up the issue as to what the brand is and whether the designs fit that. They said it doesn't matter, it's fashion, who gives a shit about brands?

I give a shit about brands. If fashion is really so free-flow and purely aesthetic what exactly am I supposed to sell it based on? Opinion? You can't sell on opinion. Fashion could be called a form of modern art, and the appreciation of art is often based on opinion. Somewhere out there someone truly feels that the Mona Lisa is the most overrated portrait of a girl pulling an expression of "the painter's just farted and I'm trying to pretend I didn't notice" in the history of the world. Someone won't like the designs we've got, and that someone could be the client. That's where the rationale comes in. To sell the logic behind it. Except there is no logic. Just "wouldn't this look nice?" and "mmmm...".

I have a friend who's studying fashion at the royal academy of art. She put wings on a t-shirt once. How do I sell that besides saying "it looks kinda cool"?

They want the rationale. They want a rationale for every piece we're designing for this goddamn fashion show. "The chair has four legs and you can sit on it, which is why we've put it next to the table, where you can eat food. The food is there because you won't come unless there's a free dinner, and the table is sturdy in case you get lucky and wish to fuck the model's cornhole whilst her face is shoved in the over-priced tiramisu".

Fucking fashion.

1.3.05 09:34

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